ROME WAS NOT BUILT IN A DAY
And before even the first brick was laid, there was a vision of where that first brick would lead. And that vision was rooted in a story. And the telling and retelling of that story with countless variations and embellishments caused many more bricks to be laid that collectively became the center of the ancient western world.
In the world of social media, Story Tiles are the new “bricks” from which world-changing campaigns, large and small, are built.